In recent decades, Dubai has attached great importance to existing subcultures, due to marketing which influences a large part of the population and their buying habits.
Currently, Dubai enjoys the explosion of K-Pop, a musical genre originally from South Korea influenced by various musical genres of the West. This movement focuses on the k-pop idols that are considered almost perfect artists made to measure by a talent agency. His recordings can be found in the mega stores of the shopping center in Dubai. Likewise, there are 5 restaurants that set the place with Korean music such as Alhalab, Orchestra, Cafe Blanc and Harem.
Another important subculture in Dubai is religious groups belonging to Islam, which covers an important part of the population. People belonging to these groups call the prayer made by the muezzin through the speakers from the miranete, official buildings and shopping centers. 5 calls are made a day, and people who are not Muslim cannot enter the mosque.
A minority group but of equal importance is the LGBTQI community represented by Ego City, which is a network focused on the development of processes of visibility and recognition of the rights of this population. Likewise, this organization calls for rethinking attitudes towards the LGBTIQ community in digital spaces, ensuring the integrity and security of all individuals.
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